Skip to content
Simple & Friendly

For owners of a real small business

Business doesn't have to be complicated.And doing business should feel good.

Simple & Friendly helps you get more from the business you already have. Make it easier for customers to buy, easier for people to work, and easier for the business to grow. It starts with a conversation with John.

What Simple & Friendly looks like

Three things people can feel without a presentation.

  1. 01

    Clear communication

    People know what to expect and where they stand.

  2. 02

    Simple processes

    Make it easier to get things done and do business together.

  3. 03

    Friendly relationships

    We treat people with respect, honesty, and empathy.

See the pattern in ordinary moments

Observed, over thirty years

The organizations that performed best were rarely the most sophisticated. They were often the easiest to understand, easiest to work with, and easiest to trust.

During more than three decades as a small business owner, franchisee, franchisor, executive, coach, and business leader, the same pattern kept showing up. They were simple. They were friendly. They were led by people who understood that people do business with people they like.

John Ferracuti

Read the full observation

Three principles

Walk through them

You already have a business. This is about making it work better.

Customers, people who work with you, and a way the work gets done. You want more success, and some of it is stuck in how hard the business is to deal with. The philosophy explains the pattern. A conversation with John is where it gets specific to your business.

Tell John where the business feels harder than it should.

Consulting and coaching for small business owners who want the business to be easier to understand, easier to work with, and easier to trust.